Where are you?

Your web site is a communications tool, a brochure that is available 24 hours a day 365 days a year, so my advice would be to put a contact number or information on every page, don’t make a potential customer have to search for you.

Also always put an address, this is important as it makes you real, so many companies try and avoid putting in an address as they are a bit ashamed of where they are (or they are working from home). You should at least get a PO box and put that.

Customer Feedback

These make it easy for the customer to tell you about what they want, it can mean you have the price information they want when you call them back. Imagine I am a buyer and you went home ten minutes ago. I submit the feedback form and when I get to my desk in the morning the email reply with my your answers to my enquiry. Be very careful, once you have the feedback form then customers do expect you to be using it! 

If you have a loyal customer base that you send a special offer to each month, why not collect their email addresses and email them the information. Indeed this can be your “what’s new” section if you like, so all you email them is a link to your web site. This saves production, postage etc. Just prepare it, put it on the web site and email out the link, it sounds difficult, but it is not. Just a skill to acquire.